No app. No subscription. No incense, unless you want some. This is the simplest evidence-supported way to get your nervous system out of fight-or-flight, and it takes five minutes.
I resisted breathing exercises for years on the grounds that they sounded like something you get told to do instead of being taken seriously. Then I read the physiology and felt slightly foolish, because this is a mechanical lever, not a belief system.

Why the exhale specifically
Evidence: Moderate. Your heart rate rises slightly on the in-breath and falls on the out-breath — a normal variation mediated by the vagus nerve. Lengthening the exhale relative to the inhale biases the whole system toward the parasympathetic branch, the one responsible for rest and digestion.
Slow breathing at around six breaths per minute has been shown to increase heart rate variability and reduce subjective stress. The effect is modest per session and accumulates with repetition.
The practice
In through the nose for a count of four. Out through the nose, or slightly pursed lips, for a count of eight.
If eight is a strain, use three and six. The ratio matters more than the numbers — you are aiming for an exhale roughly twice the length of the inhale, without straining. Straining defeats the purpose fairly comprehensively.
Five minutes, twice a day. Morning and before bed is the easiest pairing to remember, because both attach to something you already do.
Consistency is the active ingredient, irritatingly.
Three moments worth using it
Before meals. Underrated. Eating in a sympathetic state impairs digestion — less stomach acid, slower motility, more bloating. Two minutes before you sit down changes the conditions you are eating into.
Between tasks. Not during. The point is to interrupt the accumulation, and you cannot do that while also answering an email.
At 3am. It will help you get back to sleep. It will not stop the waking recurring — if that is happening most nights, read the blood sugar explanation first, because you are probably treating the wrong thing.
What it will not do
It will not offset an eighty-hour week, chronic under-eating or four hours of sleep. Breathing practices work on the margins of a load you have already reduced. If the load is still there, this is a coping tool rather than a solution, and it is worth being honest with yourself about which one you are using it as.
Questions people actually ask
Does it matter if I breathe through my mouth?
Nose breathing is preferable on the inhale for filtering and nitric oxide, but a pursed-lip exhale is fine and often easier to slow down. Do not overthink it.
Is this the same as box breathing?
Related but not identical. Box breathing uses equal counts with holds. Extended exhale skips the holds and lengthens the out-breath, which is the part doing the parasympathetic work.
What if it makes me feel anxious?
Some people feel worse when they first pay close attention to their breathing, which is common with a history of panic. Shorten the session to one minute, keep your eyes open, and stop if it escalates.
More on lowering the total load in the stress section.